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May Day is Lei Day

 

May Day is Lei Day

Lei are not merely accessories, they are expressions of our identities. Each lei tells a story, a connection to the land, the culture, and the people. They serve as extensions of ourselves, embodying our emotions and intentions. May Day is Lei Day is a special occasion that delves into the profound impact of lei in our lives. Through vivid and captivating portraits of individuals adorned in lei, we aim to capture the true essence of lei culture: the wearer.


Art direction, Custom lettering, Illustration

Campaign photography by Redefined Media
Hair and makeup by Debbie Nishimoto
Copywriting by Sachie Yorck