Foodland Maika‘i Signage

Foodland is a long-loved local supermarket in Hawai‘i. In Hawaiian, “Maika‘i” means “excellence” and Foodland keeps that promise of excellence–to serve the local customers and community with excellent savings, service and rewards.

Since their launch of their in-house brand, Maika‘i, they were looking to refresh the look of their supermarket store signage for their new products. This new style of the signage become a starting point or templates for the Foodland in-house designers to created more signs as needed.

View Maikai products here: Foodland Maikai

Art direction by Scott Naauao and Jesse Arneson of Welcome Stranger, Illustration, Store signage