Holoholo Challenge by Hawaiian Airlines

During a critical time when demand for travel plummeted, the marketing team at Hawaiian Airlines put their heads together and came up with the idea to launch the first-ever virtual run event called the “Holoholo Challenge”. “Holoholo” is a Hawaiian word for leisurely exercise.

We wanted to keep our Hawaiian Airlines community engaged and connected with our brand even when they weren’t traveling with us.

Art direction, Brand identity, Shirt design, Email design, Swag design, and Illustration