Holoholo Challenge Maui 2021
The Holoholo Challenge launched its second annual virtual fitness challenge with the focus being on Maui island. In this year’s challenge, we had participants join from all over the world––from Japan, Australia, Canada, and Korea.
Aside from running and walking, the challenge included new categories such as biking, swimming, and relay. Once the challenge started, participants were able to experience Maui virtually through their milestone emails which showed a list of popular Maui island guide locations on their routes. Whether you were a finisher or not, everyone received the newly designed race package medal, apparel, and a Hawaiian Airlines Holoholo Challenge exclusive art postcard by a Hawai‘i local artist, Nick Kuchar.
Art direction, Brand identity, Shirt design, Email design, Medal design, Packaging design, and Illustration
Campaign photography by Redefined Media
Copywriting by Sachie Yorck
Postcard illustration by Nick Kuchar
Photo Credits: Redefined Media
