Emily Matsuno
P1050071.jpg

Road Trip To Dip

Road Trip to Dip

Truck design, Packaging, Shirt design, Swag design, Event photography

Nothing pairs better than Sir Kensington's condiments ––fries. This was our second fry truck and was even a bigger one than before because it was going to drive across the country! To give this fry truck a catchier campaign name, we decided to call it "Road Trip to Dip" and the have the truck design revolve around this concept. The graphic elements on the truck were inspired by the vintage luggage travel stickers and the interstate road sign. 

 
P1050071.jpg
P1050093.jpg
P1050051.jpg
P1050162.jpg
P1060259.jpg
P1060297.jpg
RoadTripToDip-Truck-2.png

Photo booth activation

After people got their fry cones, we wanted to add a second layer of engagement to make it even more of a memorable experience. At the opposite end of the truck we placed a photo booth stick to have people take photos and GIFs to share on their social media. Those who shared got a free Sir Kensington's hat or tote bag. 

 
P1050082.jpg
P1050077.jpg
CWC-Shirt.jpg
P9172332.jpg
P1050059.jpg
P1050190.jpg
P1050109.jpg
P1050042.jpg
P1050087.jpg
P1050102.jpg
P1050100.jpg
P1050135.jpg
P1050149.jpg