Road Trip to Dip

There's no other food than freshly fried, crispy French fries that pair better with Sir Kensington's condiments. This is our second fry truck, and it is even bigger than before because it is going to drive across the country! To give this fry truck a catchier campaign name, we decided to call it "Road Trip to Dip" and have the truck design revolve around this concept. The graphic elements on the truck were inspired by vintage luggage travel stickers and the interstate road sign.

Art Direction, Food truck design, Illustration, Packaging, Shirt design, Swag design, Event photography

Photo booth activation and swag

After people got their fry cones, we wanted to add a second layer of engagement to make it even more of a memorable experience. At the opposite end of the truck we placed a photo booth stick to have people take photos and GIFs to share on their social media. Those who shared got a free Sir Kensington's hat or tote bag.