Road Trip to Dip
Art Direction, Food truck design, Illustration, Packaging, Shirt design, Swag design, Event photography
There's no other food than freshly fried, crispy french fries that pairs better with Sir Kensington's condiments. This was our second fry truck and was even a bigger one than before because it was going to drive across the country! To give this fry truck a catchier campaign name, we decided to call it "Road Trip to Dip" and the have the truck design revolve around this concept. The graphic elements on the truck were inspired by the vintage luggage travel stickers and the interstate road sign.
Photo booth activation and Swag
After people got their fry cones, we wanted to add a second layer of engagement to make it even more of a memorable experience. At the opposite end of the truck we placed a photo booth stick to have people take photos and GIFs to share on their social media. Those who shared got a free Sir Kensington's hat or tote bag.