Emily Matsuno

Fabanaise Fry Truck


Fabanaise Fry Truck

Truck design, Packaging, Shirt Design and Event Photography

Condiments and fries are inseparable. When Sir Kensington's launched their newest product, Fabanaise, we wanted people to taste this with a fry cone full of freshly cooked fries through a food truck experience. The design of the truck was inspired by the European frite stands with the bright blue as the main color to reflect the packaging of the product. The truck toured around the Northeast region including New York City, Philadelphia, and Washington DC.


Early stages of the food truck design

The smaller top eight designs are the designs that didn't make the cut. Below is the final truck design.