Chirimen Sansho Chihiro
Branding, Packaging design, Lettering, Illustration
Chirimen Sansho is a traditional specialty dish in Kyoto. Chirimenjyako or Ojayko (written as "ちりめん" for short in Japanese), are juvenile sardines. The branding was inspired by these tiny sardines that are dried in the sun, then flavored and mixed with sansho berries. Many enjoy chirimen sansho over steaming hot rice.